I don’t know if this is a Web 2.0 thing or merely a testament to the growing reach of the internet, but I’m finding more and more that companies are treating us bloggers like the bona fide journalists we think we are.
Consider the recent appearance on this very site by Opera Browser Evangelist Daniel Goldman, offering to lend a hand to a loyal commenter and his problematic installation of Opera Mini.
Have a look at a comment I made on O’Grady’s PowerPage about an Apple Address Book plugin that wasn’t working for me, and the quick offer of a full refund by a company representative not even 24 hours later.
Finally — and this is something I don’t want to write about too much lest I jinx it — within the next 30 days I may be getting little something in the mail from my favourite handset company!
I may be a nobody in the eyes of Apple or Microsoft, but it’s nice to know that some folks are willing to treat me and my humble blog with a modicum of respect. Kudos for that!
3 Comments
AC:
I read more blogs now than I do traditional-media columnists. Part of it is access–I can read a blog just about anywhere, and the better blogs I like provide just as good information as you’d read at a newspaper’s site (compare this blog, for instance, to the tech columns in any of the dailies or weeklies–they’re usually just reviewing new games, software, or occasionally venture into hardware).
The smart marketers are looking to the blogger for immediate and honest feedback on products. I was perusing a game site today and the review links are front and centre.
On the other hand, Web 2.0 still creates runaway viral things like 2 women crapping in a cup, so the LCD factor is still higher than it is with most mainstream media….
Ed
LDC factor…?
AC:
Lowest common denominator. I’m amazed by the influence this has on our media–jiggle TV in the 70’s, reality TV, two women crapping in a cup.
Ed