So CBC’s Search Engine Podcast is back with a vengeance; Episode 2 of the new series is all about the very foundation of the World Wide Web — linking.
You’d think by now, some 15 years after the first web browser was made available for desktop computers, that old media would have figured out how to increase the value of their content by linking to external sites — but sadly, bewilderingly, this is not the case.
As proof may I present to you the YouTube video embedded above, Québec superstar Michel Rivard’s scathing commentary on the sad state of the arts in Canada.
The video is mentioned on at least two old media news sites, The Toronto Star (click on the embedded Canadian Press video) and The Saskatoon Star Phoenix — yet neither of them provides a link to the actual YouTube page.
Granted, TheStar.com is how I found out about the video in the first place, but it is incomprehensible to me that in this day and age a reader should have to leave either of the two sites mentioned above to find the YouTube video on their own.
Jesse Brown talks about old media’s reluctance to cite sources in the latest Search Engine Podcast. Again, that link to it is here. See how easy that was?
