As soon as Apple’s WWDC keynote wrapped up yesterday I started thinking about what I would write here.
First I was going to write about the new iPhone 3G S, and how the hardware doesn’t measure up to Nokia’s forthcoming flagship N97. But nobody in North America is likely to even blink at this; they’re too busy drooling over the new iPhone apps like the one for Zipcar, that lets you unlock a vehicle and honk the horn from your phone.
Then I thought about documenting how truly evil Apple is becoming, selling an entire line of notebooks with non-removable batteries while advertising how “green” they are.
I also considered writing about how Apple’s big innovation this summer is taking a cue from Acer, Asus and the like — not by releasing a cheap netbook (as many had hoped) but by slashing the price on their current iPhone and making it a commodity item, almost a disposable one like the lower end of their iPod line.
And then it struck me: I really don’t care.
Considering the behaviour of both Apple, Inc. and their unquestioning masses:
- Greeting the announcement of voice dialing on their beloved iPhone with thunderous applause like it hasn’t been a feature on other handsets for the past five years;
- Knowingly committing to a multi-year contract on a crap carrier for a locked handset;
- Being so smug as to summarily dismiss the Ovi Store less than a month after its launch, and the Palm Pre after only a few days on the market…
… I realize that I can’t win — or more truthfully, I no longer have an interest in attempting to penetrate the overwhelming ignorance that is Apple’s reality distortion field.
So if you’re looking for advice on Apple products you should probably look elsewhere. I just can’t be bothered anymore.